About Us

The company presently known as Azer Concept Sdn. Bhd. under its original name, Syarikat Perniagaan Sooi Seng Sdn. Bhd. It has had 54 years of experiences in footwear industry. Azer Concept Sdn. Bhd. is one of the leading footwears and shoes distributor, shoes specialist, wholesaler and exporter of all kinds of quality shoes at competitive prices in Malaysia. It has also proudly exports all kinds of shoes to Cambodia, Egypt, Australia and etc.

Our products include sandals, beach slipper, school shoes, canvas shoes, ladies shoes, children shoes, branded sports shoes, rain boots, branded safety shoes and etc. The materials of our products vary from EVA, PVC, Rubber, Synthetic Rubber, Leather and Fabric. We are the sole agent for the famous brands of Pallas, Warrior, KING'S, K2, TopSafe, Spanner, M.Sixteen, O'Say, Korakoh, Diadora, Figos, ador, Line 7, Danlop and Free Time. Branded shoes such as Nike, Adidas and Asics were also founded here.

Azer Concept Sdn. Bhd. has offer a wide variety of designs to choose from and we also provide custom-made designs for lady sandals as well as silk printing own brand name or logo on the sandals. Out customers include some of the famous brands in Malaysia and overseas. We also supply safety shoes and canvas shoes to factories throughout Malaysia.

Our company has three shop houses which are well equipped with oofice automation and comfortable environment such as well displayed showroom for local and oversea buyers to place orders. Our products are designed specially for the needs of competitive market through the efficient sourcing and distribution of the products, we can control the cost and quality at every step to ensure value to our customers.

Thus, we believe that you can get the best deal of footwear products and services right over here.

Our Vision

The vision shared by everyone in Azer Concept is to be the strongest footwear in the region. We will continue to provide the top quality products to the customers. We are committed to achieve this goal through hard work with the spirit of dedication.

In the future, we will working towards expanding the business. We belive that the success of the company can be attributed to the foresight of its management and staff.